The 6 Steps Email Strategy
That Adds 30% Revenue
in 21 Days
The Proven System Ecommerce Brands Use to Turn Email
Into Their Most Profitable Sales Channel
What You'll Learn
The complete roadmap to email marketing success
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Why You're Leaving Money on the TableThe brutal truth about your ecommerce bleeding cash right now
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Step 1: The Foundation AuditFind out exactly how much money you're leaving on the table right now
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Step 2: The 6 Core Money FlowsSet up automated sequences that generate 30-40% of your revenue
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Step 3: The Campaign Machine5 campaign types that sell on demand without burning your list
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Step 4: List Building & SegmentationTurn strangers into subscribers and subscribers into buyers
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Step 5: The Psychology TriggersProven psychological tactics that make people buy (without being pushy)
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Step 6: Optimization & ScalingTurn your email system into a predictable revenue machine
Why You're Leaving Money on the Table
The brutal truth: Your ecommerce is bleeding cash right now
Let's Be Real - You're Burning Money Every Day
If you don't have email dialed in, you're burning money. Every day. Every hour. Every minute. And the worst part? You don't even realize it.
- ❌ "Sending a newsletter once in a while"
- ❌ "Dropping a 10% off discount and hoping for sales"
- ❌ "Something we'll 'get to later'"
- ❌ "We've had the same flows for the last 2 years"
The "Traffic vs. Backend" Myth
Most brands play the wrong game. They spend $1,000s on ads to bring visitors to their store, hoping they'll buy. But here's the kicker: 98% of visitors don't buy on the first visit.
💡 Winning brands don't just "get traffic." They own their audience. They turn visitors into subscribers. Then, they turn subscribers into buyers and buyers into repeat customers.
The Psychological Money Machine
Email triggers the brain's "buy button" through proven psychological principles:
💌 = 💵
The Mean Money-Making Machine Formula
The 3-part system for printing money with email
Most Brands vs. Winning Brands
• Slap on 10% discounts and pray
• Let email lists collect dust
• Treat email like an afterthought
• Automate sales while they sleep
• Use data, psychology & strategy
• Milk every dollar from their list
Part 2: CAMPAIGNS = Revenue on Demand (sell when you want)
Part 3: THE LIST = Your Foundation (quality > quantity)
It's Not Magic - It's Math
Every dollar from email depends on just 4 metrics:
More subscribers = more sales
If they don't open, they don't buy
Great copy = more clicks
Turning opens into $$
The Foundation Audit
Stop the bleeding and find your hidden revenue
The Brutal Truth About Your Email Revenue
If your emails aren't generating 30-40% of your total revenue, you're hemorrhaging money. Every day. Every hour. Every minute. Most ecommerce brands treat email like an afterthought, but the winners know it's the backbone of their business.
Your 10-Minute Revenue Audit
- Log into your email platform (Klaviyo, Mailchimp, etc.)
- Find your current email revenue percentage
- Compare to industry benchmark (25-42% for winners)
- Calculate your monthly revenue potential
- Multiply by 25% to see what you should be making
- Subtract current email revenue to find your gap
The 6 Core Money Flows
Automated sequences that print money 24/7
The 80/20 Rule of Email Revenue
80% of your email revenue comes from just 20% of your emails. These are your "Money-Making Flows"—automated sequences that work while you sleep. Most brands set these up once and forget them. Winners optimize them relentlessly.
Detailed Flow Breakdowns
Here's exactly what each flow should contain to maximize revenue:
- Email 1 (Instantly): Deliver value (NOT just a discount). Introduce yourself and motivate immediate action.
- Email 2 (24hrs later): Build connection through storytelling and show why your brand exists.
- Email 3 (24hrs later): Highlight your top product's benefits and why they need it now.
- Email 4 (48hrs later): Testimonials and UGC to build trust and eliminate doubts.
- Email 5 (48hrs later): Tap into fear and loss aversion to push hesitant buyers.
- Email 6 (48hrs later): Address objections directly and present strong CTA.
- Email 7 (72hrs later): Create urgency with FOMO before offer expires.
- Email 1 (30-45 min): Personalized reminder - "Hey [Name], did something stop you from checking out?"
- Email 2 (12 hours): Add FOMO & urgency—"Your cart is about to expire!"
- Email 3 (24 hours): Include social proof & FAQs—handle objections head-on.
- Email 4 (48 hours): LAST CALL—"This deal vanishes at midnight!" with incentive.
- Email 1: Thank them personally with order details
- Email 2: "Pro Tip" email—how to get the most out of their product
- Email 3: Cross-sell & upsell—"People who bought this also loved..."
- Email 4: Referral or Loyalty Programs—invite to exclusive perks
- Email 5: Ask for review/testimonial in exchange for small gift
The Campaign Machine
How to sell on demand without burning your list
The 5 Campaign Types That Actually Work
Flows generate automated revenue, but campaigns let you sell on demand. The key isn't just what you send—it's WHO you send it to and WHEN. Smart segmentation turns generic blasts into personalized profit machines.
List Building & Segmentation
Turn strangers into subscribers, subscribers into buyers
Quality Over Quantity Every Time
A 10,000-subscriber list with 40% engagement makes more money than a 100,000-subscriber list with 5% engagement. Focus on acquiring the RIGHT people, not just more people.
High-Converting Lead Magnets
- Exit-intent popups (recover 15% of abandoning visitors)
- Quiz funnels (personalization + lead capture)
- Multi-step forms (30% higher conversion rates)
- Segmented popups based on visitor behavior
- Progressive profiling (collect data over time)
- Value-first offers (no discounts needed)
The 5 Advanced Segmentation Strategies
Advanced Segmentation That Actually Works
Most brands settle for basic segmentation. Smart brands use these advanced strategies:
VIPs (High R, High F, High M): Exclusive early access, loyalty rewards, invite-only sales
At-Risk Customers (High M, Low R, Low F): Win-back offers, personalized recommendations
First-Time Buyers (High R, Low F, Low M): Nurture sequences, social proof, upsells
Inactive Buyers (Low R, Low F, Low M): Re-engagement campaigns, limited-time discounts
Cart Value: High-value carts get concierge-style follow-up, low-value get urgency
Browse Behavior: Someone who viewed 3+ products is more engaged than 10-second bouncer
Purchase History: Segment by product categories, purchase frequency, seasonal patterns
Pain Points: Why do they buy? Convenience? Status? Price?
Values: Eco-conscious? Luxury shopper? Budget buyer?
Buying Triggers: Do they buy after reviews? Sales? Social proof?
How to Collect Psychographic Data
- Post-Purchase Surveys: "What's your #1 reason for buying [Product]?"
- Quiz Funnels: Interactive quizzes that gather insights while providing value
- Email Click Tracking: Track which categories/content they engage with
- Social Listening: Analyze reviews and social comments for themes
- Progressive Profiling: Collect data over time, not all at once
The Psychology Triggers
Make people buy without being pushy
The 3 Instant Persuasion Triggers
The Cart Recovery Pyramid
Most brands send weak "you forgot something" emails. Smart brands use a tiered psychological approach that gradually increases pressure and personalization.
Optimization & Scaling
Turn your system into a predictable revenue machine
The 4 Big Levers of Email Profit
Email isn't magic—it's math. Every dollar you make depends on four key metrics. Improve any of these by just 1% and your revenue skyrockets.
What to Test First
- Subject lines (biggest impact on opens)
- Send times and days (audience-specific)
- Email length (short vs. long-form)
- CTA button copy and placement
- Personalization levels
- Email frequency (more isn't always better)
- Sender name (brand vs. personal name)
- Incentive types (discount vs. value-add)
List Hygiene: Keep It Clean
A bloated list of unengaged subscribers kills deliverability and revenue. Regular list cleaning isn't just maintenance—it's profit optimization.
Key Metrics to Track Weekly
Why Most Brands Fail at Email
And how to fix it with the right team
The 3 Deadly Mistakes
What You Actually Need
To run email at the level of a $100K+/month brand, you need a full team of specialists—not just one person. Here's what a proper email team looks like:
Real Results from Real Brands
What happens when you implement this system
Ready to Add 30% More Revenue?
You've seen the strategy. Now let's execute it at the highest level.
Get a custom audit of your current email marketing and a personalized plan to hit 30% email revenue in the next 21 days.
What You Get in Your Strategy Session:
Why Listen to Us?
15 years of turning email into profit machines
What Makes Us Different
- Data-driven approach: We use psychology, strategy, and hard metrics—not guesswork
- Full-team execution: You get 6 specialists for less than one junior marketer
- Proven system: The same methodology that's generated $120M+ for our clients
- Results obsessed: We don't just send emails—we engineer profit machines
- Partnership mindset: Your success is our success. We're in this together
Your Email Revenue is
Bleeding Money
Every day you wait is money walking out the door.
Let's plug those leaks and build your revenue machine.
"Email Template Pack" with our highest-converting sequences