Case Studies
At Kunko, we design e-commerce email marketing strategies focused on activation, customer retention, and sustainable revenue growth.
We treat email as an always-on lifecycle system, not as isolated campaigns. Our goal is to turn e-commerce email marketing into a core revenue channel, aligned with real behavior and long-term business goals.
Loog Guitars
Loog Guitars is a musical instrument brand designed to help children and beginners learn to play in an easy and enjoyable way. Founded in 2011, Loog focuses on making music education accessible, engaging, and fun for new musicians.
Opportunities for Growth
Loog Guitars had a large email database, but engagement and efficiency were being held back by list quality issues.
24% of contacts were inactive and 3% had bounced, resulting in poor performance metrics, deliverability risk, and unnecessarily high email platform costs.
Challenges:
- A large portion of the email list was disengaged
- Bounced contacts impacting deliverability and sender reputation
- High platform costs driven by inactive subscribers
- Key email flows underperforming due to overlap and limited optimization
Results
We restructured the email system to improve engagement, deliverability, and efficiency, turning email into a healthier and more effective channel.
Higher impact across key email flows
Reduced email platform costs through list cleanup and smarter targeting
Stronger deliverability and overall email health
Success
Open rate
Click rate
Place Order rate
