Case Studies
At Kunko, we design e-commerce email marketing strategies focused on activation, customer retention, and sustainable revenue growth.
We treat email as an always-on lifecycle system, not as isolated campaigns. Our goal is to turn e-commerce email marketing into a core revenue channel, aligned with real behavior and long-term business goals.
Bonoxs
Bonoxs is a digital platform designed to simplify game purchases, account top-ups, and access to gift cards across gaming and entertainment.
Opportunities for Growth
Bonoxs relied on email to support player engagement, but structural limitations in data management and automation were preventing the channel from performing at its full potential.
Challenges:
- Retention was not supported by a consistent system
- Inefficient targeting caused by limited segmentation
- Email flows not optimized to support ongoing performance
Results
We rebuilt the email channel from the ground up, establishing a clearer structure and a more reliable automation framework to support long-term retention and revenue.
More precise targeting enabled by cleaner data and segmentation
Increased impact from automated email journeys across key moments
Increased customer loyalty and consistent email-driven revenue growth
Success
Open rate
Click rate
Place Order rate
